THE PURPOSE

Better systems should emerge because they are needed.

RationalProcess independently investigates what exists, challenges what no longer serves, and develops approaches that produce real human benefit.

Portrait of founding principal Eleanor Sköld

FOUNDING PRINCIPAL

Dr. Avery L. Hartman

FOUNDING PRINCIPAL · PROCESS EVOLUTION

Avery founded RationalProcess™ to make improvement a standing discipline, not a one-time initiative. With a background spanning systems engineering, product development, and operational design, Avery leads investigations from first-principles mapping through prototype validation—so every evolution is measurable, repeatable, and built for real-world adoption.

15+ YRS · SYSTEMS

OPS · ENGINEERING

LEADS · PROTOTYPING

Portrait of partner Rowan Fielding

Morgan S. Kline

PARTNER · STRATEGY

Portrait of partner Amara Ngata

Priya Deshmukh

PARTNER · EVALUATION

Portrait of director Julian Marsh

Caleb R. Montoya

DIRECTOR · DELIVERY

MISSION / POSITION

Build systems that make progress repeatable—and human benefit measurable.

RationalProcess™ exists to continuously evolve the processes and systems people depend on—across organizations, homes, communities, and everyday life. We independently surface inefficiencies and unmet needs, then discover what’s true, test what’s possible, and develop what works. The outcome is not advice—it’s a clearer system: simpler, safer, faster, and easier to sustain.

When a process can be questioned, measured, and improved, progress stops being a hope and becomes a method.

RATIONALPROCESS™ INITIATIVE

SCOPE: SYSTEMS

REV 01

DOC / 05 — MISSION INQUIRY

Bring us a system worth evolving.

If a process is constraining outcomes, we can help. Share the context, constraints, and desired impact. We’ll respond with a clear next step—what we’d investigate first, and how an engagement could be structured.


RESPONSE ≤ 48H

NDA AVAILABLE

REV 01

S-01 — INITIAL READOUT

A focused first milestone: align on objectives, map the current system, and identify the highest-leverage opportunities to redesign.

01

Independent discovery

Look beyond client briefs. Review the needs, repeated problems and changing conditions of daily life and organized activity.

02

Systemic alternatives

Question whether to refine, integrate, eliminate, replace or invent a process rather than merely automate the old one.

03

Verified benefit

Prioritize safe, feasible solutions and compare actual outcomes against the intended human and operational benefits.

“The existence of a process does not justify its continuation.”