
FOUNDING PRINCIPAL
Dr. Avery L. Hartman
FOUNDING PRINCIPAL · PROCESS EVOLUTION
Avery founded RationalProcess™ to make improvement a standing discipline, not a one-time initiative. With a background spanning systems engineering, product development, and operational design, Avery leads investigations from first-principles mapping through prototype validation—so every evolution is measurable, repeatable, and built for real-world adoption.
15+ YRS · SYSTEMS
OPS · ENGINEERING
LEADS · PROTOTYPING

Morgan S. Kline
PARTNER · STRATEGY

Priya Deshmukh
PARTNER · EVALUATION

Caleb R. Montoya
DIRECTOR · DELIVERY
MISSION / POSITION
Build systems that make progress repeatable—and human benefit measurable.
RationalProcess™ exists to continuously evolve the processes and systems people depend on—across organizations, homes, communities, and everyday life. We independently surface inefficiencies and unmet needs, then discover what’s true, test what’s possible, and develop what works. The outcome is not advice—it’s a clearer system: simpler, safer, faster, and easier to sustain.
When a process can be questioned, measured, and improved, progress stops being a hope and becomes a method.
RATIONALPROCESS™ INITIATIVE
SCOPE: SYSTEMS
REV 01
DOC / 05 — MISSION INQUIRY
Bring us a system worth evolving.
If a process is constraining outcomes, we can help. Share the context, constraints, and desired impact. We’ll respond with a clear next step—what we’d investigate first, and how an engagement could be structured.
RESPONSE ≤ 48H
NDA AVAILABLE
REV 01
S-01 — INITIAL READOUT
A focused first milestone: align on objectives, map the current system, and identify the highest-leverage opportunities to redesign.